The Scientist by Coldplay is one of my favourite music videos as the narrative is backwards. It also fits with the lyrics of the song and the idea about going 'back to the start' which makes the video more effective. The fact that the story rewinds to explain what happens means that the lead singer Chris Martin had to learn the lyrics to the song backwards, which I feel is really clever and a unique way to do a music video. Not knowing what has happened straight away and having to wait to see what has happened engages the audience and keeps your attention to the video so you are more inclined to keep watching the video. Overall, I think it's a very clever and well done video that keeps you interested in the narrative.
Hayley: P!NK - Funhouse
One of my favourite videos is P!NK's Funhouse. I enjoy the fast pace of the video and the special effects that are used to create the exposions, burning funhouse etc. The narrative of the video isn't too serious, which I think makes a better video that continues to keep my attention. The lyrics are also visualised in the video, but not overused, which I think makes it entertaining and engaging to the audience. Contrast is another thing I enjoy about this video, her happy-go-lucky style dance is at complete contrast with her burning surroundings. I also like that it is a mix of performance and narrative, with those in the narrative turning into performers with guitars and a piano. The last shot on the moterbike looks very nice on screen, I really like the cinematograpy there.
Katie: Kina Grannis - In Your Arms
What I like most about Kina Grannis' music video for 'In Your Arms' is the amount of time and work that was put into creating such a fun and unique music video. The Changing background is made completely of Jelly Beans that have been shaped to create a storyline that Kina travels through. It began as an animatic story that was put through a projector and every frame was projected onto a surface then created out of Jelly Beans (Kina Grannis would lay on top of a glass panel over the top of the jelly bean layer). Some frames took about five minutes whereas other took as long as three hours. It took over a year to shoot as Kina Grannis would also have to mime along to her song frame by frame, A video of her miming to the song was used as a reference for this. The entire music video (shooting and editing) took about 2 years, 2460 frames and 288,000 Jelly Beans.
Mia: The 1975- Girls
I really like the video for the song Girls as the whole concept was done as a 'Mickey take' due to some comments received about their last music video because their audience created a 'box' for the band, stylistically, when they released the video for their song Sex and it wasn't in black and white, they didn't like it and thought they were converting to pop, in order to conform to music label demands. This wasn't true at all, so the band decided to make this video as how a video would go if they were being forced to create a video they didn't want to do/like. Because of this, the video includes all the typical music video characteristics and cliches in one video and we see the band looking very fed up, as they unwillingly make something they don't like to show what it would really be like if the conformed to any restrictions/ideas that weren't their own. We see:
- Close ups of artists (label demands)
- Bright and eye catching colouring
- Band performance shots
- Male gaze theory- focus on women in little clothes and lots of make up
- Unusual locations to create interest
- Lots of different locations
- Erratic story line to create interest/seem quirky
- Females dancing
- Close ups of instruments
We completed this exercise so we can see what each group member likes from a music video and what we think works well. We can then maybe take elements from each of our favourite music videos and use them or take inspiration from them when creating our own music video.
Posted by All
No comments:
Post a Comment