We designed a mood board for the what we think our target audience would look like. This will help us when identifying the type of audience we are targeting, it will also help us when carrying out our questionnaire as we will easily be able to identify who would be within our target audience. The song is in the acoustic pop genre and when considering this genre's fan base as a whole it is often found that they are white, however this does not mean that people of a different race will not enjoy our song choice/music video so that is why our moodboard has some diversity. Also it will be noticed that the majority of the people on our moodboard are female, this is because we believe that the storyline of our music video (a young couple spending time together) will appeal more to females than it would to males, again however, there are still some males on our mood board as some may enjoy our music video. The demographic group that we have put our audience in is D/E, this is because the band members of our chosen band, In Blue Skies, are also in this demographic group (This would include students for example).
Posted by Abby and Katie
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