G324 - In Blue Skies Video Textual Analysis

Mise-en-scene:
The female in the music video wears a red dress. This red dress gives connotations of love and sexual attraction.

The male character who wins the female over is wearing a light blue shirt, whereas the others who don't succeed are wearing darker colours. Because he's wearing a lighter colour he appears less threatening/more approachable than the others.

The lighting of the pub is low-key, making it look like a realistic natural environment. There are some twinkly lights in the background when the lead female is on screen giving it a romantic feel. 

Sound:

There is only non-diegetic sound within the video because no sound is being produced within the film, a sound track is overlayed onto the video.

Camera:

Goodwin's Theory states that most music videos will feature close-ups of all the band members to advertise the band better. In this music video many close ups are used to do this as well as aiding the narrative by enabling us to see the reactions of the characters. Slow motion is also used in order to show the viewer her decision making and what she thinks of each man.

Narrative:

Four band members are attempting the woo the female (also band member). One by one they get turned down by her until the final man wins her over and they leave together.

Titling:

The only title is at the end displaying who made video.

Representation: 

There is a stereotypical representation of a female in the music video, she is objectified by the males as she walks into the bar as they all stare at her. There is also a stereotypical representation of males in the music video as all they are interested in is winning over the female. 

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